Brand Identity System
Brand Assets
The visual identity of NATUVISIO — a biological operating system. Every element is designed to convey precision, trust, and living intelligence.
01
Primary Logo
The NATUVISIO full logo combines the original wordmark with the brand mark. Use this as the primary identifier in marketing materials, partnerships, and official communications.
On Dark
NATUVISIO
On Light
NATUVISIO
02
Mark System
The NATUVISIO mark is a living symbol with 6 phases. Each phase communicates a different energy state — from the calm nucleus to the dimensional 3D presence. The mark adapts to context while maintaining brand coherence.
Nucleus
The essence. Circle with centered dot — represents the biological core. Used as the primary logo mark in navigation and compact spaces.
Signal
System active. Green-glowing triangle with inner void — represents signal transmission. Used for active/online states.
White
Commanding presence. Solid white triangle — for high-contrast contexts, light-on-dark print, and formal brand applications.
Vector
Precision & clarity. Filled triangle with teal core — for data-driven contexts and analytical interfaces.
Outline
Structural purity. Stroked triangle — for minimal contexts, watermarks, and background patterns.
3D Layered
Dimensional depth. Stacked offset triangles with nucleus — for hero sections, immersive experiences, and premium presentations.
Mark Usage Guidelines
Use the nucleus phase as the default mark in navigation and compact spaces
Maintain minimum 24px size for digital, 8mm for print
Allow adequate clear space — minimum half the mark size on all sides
Use the signal phase for active/connected states only
Never distort, rotate, or skew the mark
Never place on busy backgrounds without sufficient contrast
Never use unauthorized color combinations
Never add shadows, outlines, or effects beyond the built-in system
03
Solution Marks
15 sovereign solution marks — each a unique geometric SVG symbol representing a node in the NATUVISIO ecosystem. Designed as a cohesive set: minimal strokes, brand-aligned colors, and scalable from 16px to 120px.
Sovereign Store
store
Emerald
Academy
academy
Emerald
Science Node
science
Emerald
Collective
collective
Emerald
Focus OS
focus
Purple
Blog
blog
Emerald
Documentation
docs
Emerald
Global Gateway
global
Emerald
Investor Portal
investor
Emerald
Research Labs
labs
Teal
Ops Center
ops
Emerald
Status Dashboard
status
Emerald
IADEOS
iadeos
Blue
Partner Portal
partner
Emerald
Frontier Lab
playground
Emerald
Solution Mark Specifications
Sizing
- Minimum: 16px digital, 4mm print
- Navigation: 20px
- Card/tile: 24-36px
- Hero/showcase: 48-120px
Color System
- Emerald (#10b981) — core ecosystem nodes
- Purple (#a855f7) — Focus OS cognitive stack
- Blue (#3b82f6) — IADEOS compliance stack
- Teal (#14b8a6) — Research Labs experimental
Rendering
- SVG only — no rasterization
- stroke-based (1.5px default weight)
- 24x24 viewBox standard
- Clear-space: 50% of mark size
| Mark | Node | ID | Usage Context |
|---|---|---|---|
| Sovereign Store | store | Primary commerce node. Represents the sovereign pillar of protocol-led commerce. | |
| Academy | academy | Knowledge beacon. Used for educational content, courses, and biological literacy. | |
| Science Node | science | Evidence prism. Represents clinical evidence, COA verification, and research. | |
| Collective | collective | Network nexus. Represents community, protocol circles, and user collaboration. | |
| Focus OS | focus | Crosshair lens. Cognitive protocol application. Purple-accented to distinguish from core nodes. | |
| Blog | blog | Content signal. Used for long-form content, mechanism-first SEO articles. | |
| Documentation | docs | Technical blueprint. API documentation, protocol specs, and developer guides. | |
| Global Gateway | global | Gateway sphere. International expansion and Stripe Atlas-style infrastructure. | |
| Investor Portal | investor | Capital ascent. Investor relations, Genesis Cohort, and growth metrics. | |
| Research Labs | labs | Research helix. Experimental protocols, beta programs, and AI health agents. | |
| Ops Center | ops | Command grid. System observability, dashboards, and operational intelligence. | |
| Status Dashboard | status | Signal beacon. Infrastructure transparency, uptime monitoring, and system health. | |
| IADEOS | iadeos | Shield sovereignty. AI-powered compliance analysis and consumer protection platform. | |
| Partner Portal | partner | Growth nexus. Ambassador network, affiliate performance, and marketing assets. | |
| Frontier Lab | playground | Frontier hexagon. Experimental UI paradigms, agent topology, and design sandbox. |
04
Favicon & App Icons
Two distinct icon treatments: the standard mark for browser favicons and web icons, and the filled contour variant for PWA/app installations where maskable icons are required.
Standard Mark — Browser & Web
Sizes: 32x32, 192x192, 512x512 PNG
Contour Mark — PWA & App Install
Maskable icon with safe-zone padding for adaptive icon shapes (circle, squircle, etc.)
05
Color Palette
A carefully curated palette that balances organic warmth with digital precision. Forest green anchors the identity, while signal green and teal provide dynamic range for interactive states.
06
Typography
Three typefaces form the typographic system. Outfit carries the brand voice, Inter handles the workload, and JetBrains Mono adds technical precision.
Outfit
Weight: Variable (300-700)
Display headings. Hero sections. Brand voice.
NATUVISIO
Inter
Weight: 400, 500, 600, 700
Body text. UI elements. Navigation. Default system font.
Foundation First. Protocol Driven.
JetBrains Mono
Weight: 400, 500, 600
Code blocks. Data values. Technical identifiers. Monospace contexts.
PROTOCOL:ACTIVE -> 0x7A94
07
Brand Voice
NATUVISIO communicates with the confidence of a protocol and the care of a practitioner. Every word is intentional.
Protocol-Led
We are a biological operating system. We use systems language: protocols, signals, phases, calibration. Not hype, not wellness-wash.
Calm Authority
Precision without coldness. Clinical clarity meets human empathy. We explain complex biology in language that empowers, never intimidates.
Science-Backed
Every claim is backed by mechanism. We cite pathways, not promises. We show the cascade, not just the outcome.
08
Downloads
Download official NATUVISIO brand assets for use in approved contexts. All assets are subject to the brand usage guidelines above.
Primary Logo
WEBP
Favicon
PNG - 32px
Apple Touch Icon
PNG - 180px
App Icon Standard
PNG - 192px
App Icon HD
PNG - 512px
PWA Icon Maskable
PNG - 192px
Sovereign Store
SVG Vector
Academy
SVG Vector
Science Node
SVG Vector
Collective
SVG Vector
Focus OS
SVG Vector
Blog
SVG Vector
Documentation
SVG Vector
Global Gateway
SVG Vector
Investor Portal
SVG Vector
Research Labs
SVG Vector
Ops Center
SVG Vector
Status Dashboard
SVG Vector
IADEOS
SVG Vector
Partner Portal
SVG Vector
Frontier Lab
SVG Vector
Legal Notice — Intellectual Property Protection
All brand assets, trademarks, logos, marks, design systems, color palettes, typography, and visual identity elements displayed on this page are the exclusive intellectual property of NATUVISIO and are fully protected under the intellectual property laws of the Republic of Turkey and applicable international treaties.
Usage of any brand asset is strictly governed by the Brand Usage Agreement. Assets may only be used by approved partners, affiliates, and ecosystem participants in accordance with the terms of that agreement. Any unauthorized use, reproduction, modification, or distribution — including use with malicious intent — is strictly prohibited and may result in legal action.
For licensing inquiries: brand@natuvisio.com